Nguyen, Nhu-Ty, School of Business, International University – Vietnam National University HCMC; Quarter 6, Linh Trung ward, Thu Duc district, HCMC, Viet Nam

• Journal of Informatics and Mathematical Sciences Vol. 10 No. 4 (2018) - Research Articles
  Strategies in Building Brand Loyalty Based on Consumers' Experience, Trust and Satisfaction: A Study in Vietnamese Using Smartphone Context
  Abstract  PDF