Tran, Thanh-Tuyen, Scientific Research Office, Lac Hong University, No. 10 Huynh Van Nghe, Bien Hoa City, Dong Nai Province, Viet Nam

• Journal of Informatics and Mathematical Sciences Vol. 10 No. 4 (2018) - Research Articles
  Strategies in Building Brand Loyalty Based on Consumers' Experience, Trust and Satisfaction: A Study in Vietnamese Using Smartphone Context
  Abstract  PDF