The Impacts of Online Communities in the Perspective of Institutional Marketing. Journal of Informatics and Mathematical Sciences, [S. l.], v. 9, n. 4, p. 1259–1268, 2017. DOI: 10.26713/jims.v9i4.1002. Disponível em: https://www.rgnpublications.com/journals/index.php/jims/article/view/1002. Acesso em: 13 may. 2026.